More booked heat pump installs. Without you chasing the leads yourself.
We run Google ad campaigns built for one trade only — heat pump installers — so homeowners looking to use this year's Boiler Upgrade Scheme grant find your business before a competitor's.
Get more leads
Why heat pump installers specifically
Demand for heat pumps is rising fast on the back of the £7,500 Boiler Upgrade Scheme grant, but most installers are still relying on word of mouth and referrals alone. Meanwhile homeowners are actively searching "heat pump installer near me" and scrolling past ads on Facebook and Instagram while they decide who to call.
Right now, a homeowner researching heat pumps can get up to £7,500 off through the Boiler Upgrade Scheme, or up to £9,000 if their home isn't on mains gas, under a temporary top-up running until March 2027. That's a genuine reason for them to act now instead of putting it off — and it's the kind of hook we build directly into your ads.
What we actually do
We manage Google ad campaigns exclusively for heat pump installation businesses. Leads — name, phone number, what they're looking for — come straight to your phone or inbox. You get a simple monthly report showing spend and cost per lead, so you can see exactly what you're getting for what you're paying.
We're a specialist agency, not a generalist one — heat pump installation is the only trade we work with, so every campaign is built around how homeowners actually shop for this specific service, not a generic template reused across every trade.
Results so far
Across every heat pump installer account we run, an average month comes out at £17.95 per conversion, with 16–17% of clicks turning into leads, calls or sales. LocaliQ's 2026 cross-industry average is 8.18%.
How it works
- A short callWe talk about your business, the areas you cover, and how many jobs a month you can actually take on.
- We build and launch your campaignAds written and targeted around your service area and the current grant, live within days.
- Leads land with youEnquiries come straight through — you follow up and quote as normal.
Get in touch
Tell us a bit about your business and we'll get back to you.